The main objective of any lead generation campaign is to acquire lifetime customers. It can seem intimidating, but it’s not! It’s very simple. Treat your leads like real human beings, communicate, appreciate them and provide exceptional customer service. Nurturing email leads starts with a welcome email. Here are some tips on how you can get off to a right start in B2B Marketplace.
B2B Marketplace Lead Generation Tips
Have a welcome email
Have you ever walked into a restaurant and been completely ignored by the staff? Some of us have, and this is what it feels like if a lead signs up on your website and not receive a welcome email. Offer helpful, quick start advice- to encourage leads to engaging with your product you have to educate them on how they benefit from your service or product. A welcome email is the best opportunity for this.
The speed of delivery
For B2B Marketplace lead generation, you need to send a welcome email immediately after they sign up. Some companies wait 10 minutes, but I personally think this is too long. Send it NOW and you will have a higher chance of keeping them interested. Speed of delivery is even more important if they signed up to receive a free report. This confirms that your system works effectively.. and that is a big deal.
In addition to welcoming your new leads, you should also reward them with a special offer. This is a great time to encourage new leads to take action with a discount offer. Don’t assume they are not ready to buy, ask for the sale gently! Give them relevant links- one of the most important things you can do in your welcome email is to give them a link back to your website, even if they forget most of what they had just learned about you..they can still find their way back to you through their inbox! If they have just created an account, send them to your log in panel with their logging in details.
Getting the opt
In the beginning, nurturing those leads is what will make you a successful marketer in the long run. Get it right the first time, and you automatically increase your chances of them staying with you and hopefully marrying you
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